I would definitely say it can be either or depending on the writer. Some people enjoy writing in diaries or writing stories for themselves and others plan to make it public. Some people express themselves through their own personal writings so it can definitely be considered personal. I definitely think that writing begins as an individual thing. Whether people make it public is up to them.
I also think that writing can be a social thing as well. Today especially with all the different ways to communicate using technology. There are cell phones with texting, there is email, there is Facebook, all involve writing and all would be considered social. Generally, I think that people who don't write a lot or write personal things are more of social writers. For example, I think that people on Facebook are social writers.
To conclude, I think this question can be supported either way. I just think it depends on the writer and what they are writing for.
Good examples, and yes - ulimately, this depends on the writer and the situation.
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