I enjoyed this reading in convergences very much. Knowing what is “cool” is sometimes very hard to figure out. Fashion changes every day. Sometimes it’s new things and other times its old fashion being reborn. This makes good business for companies but not consumers. I have personally found it hard to know when to buy something. In this changing culture, a shirt that you bought brand new a month ago could be considered hideous now. With technology, you never know when the next version of something is going to come out. Companies know when to slow the production of an older version to prepare for the new one. However, consumers are left in the dark. The “cool hunters” was a very humorous story to me. When they talked of the old guys going into the bar with their 1980’s apparel, I couldn’t help but laugh. I liked how they wanted to see the reactions of people. I also found it very interesting how they said that in order to be cool; you have to be born with it. They said something like you can’t put something cool on an un-cool person and expect them to be cool. This is harsh but very true.
The hoodie story with Rockie caught my attention. I never knew the story behind hoodies until now. I think that the way a hoodie is perceived is by who is wearing it. Everyone wears hoodies but it doesn’t relate the people whatsoever. For example, if a girl is wearing one I think that she just didn’t feel like dressing up today. On the other hand if a tall, built man was wearing one I would assume he is related to athletics somehow. It all depends on who is wearing the hoodie.
>>They said something like you can’t put something cool on an un-cool person and expect them to be cool. <<
ReplyDeleteYes - this was interesting. Make you wonder what matters more - cool people or cool things? If coolness is really intrinsic to the person, then it really doesn't matter what kind of clothes we buy - and we might not even need coolhunters.