I thought it was interesting that there are such things as "cool hunters" when the point of "being cool" is not selling out to the mainstream. These "cool hunters" look for things that are cool, consider themselves cool and yet ruin cool things. I'm pretty the first rule of being cool is go against the mainstream. How can you go against the mainstream when you work for them specifically to ruin cool things? This is uncool. Then again there are many interpretations of cool. I do not think Snooki nor Justin Bieber is cool but a lot of people consider them to very cool and therefore very popular. It's neat that the article mention black Converse One Stars as it is a trend I've noticed every where for years and years on everyone from the goth kids to the cheerleaders. Everyone seems to have a pair but no one really talks about it. It's a fad that's lasted a long while.
I can understand hoodies being popular. They're warm. They're also really convenient for windy or rainy days. I remember a few years ago when it was the in thing for girls to wear XXL hoodies so they looked like they were drowning in fabric. That was right before the pancho fad. I still can't believe that was a fad.
>>These "cool hunters" look for things that are cool, consider themselves cool and yet ruin cool things. <<
ReplyDeleteInevitably, that which is "cool" is snatched up and co-opted by the mainstream. There's no stopping it.
Such is the irony of being a "coolhunter" - as soon as you discover a "cool" trend and break it to the masses, it immediately becomes uncool!