Selling Cool (Kevin Farr)

This reading was really cool. Ha. Anyway, I really liked how it started out, it definitely brought me into the reading wonder which is actually cooler or which one i thought was cool. Take the smoking one for instance, i didn't think either brand were cool, i don't smoke at all and i think its cool not to smoke. Cigarette companies are really good at manipulating things to make them seem good even when they are not. Like when they say 4 out of 5 doctors would rather smoke brand A then brand B. But what they don't say that is maybe if you ask doctors if why would rather smoke brand A or not smoke at all less than 4 out of 5 would say they would rather smoke brand A. That whole study is based on making one brand being better than another. But since they use doctors it manipulates people to thinking that one brand may be good because they use doctors as examples and doctors are thought of as always doing healthy things. Cigarette companies are definitely the best and pulling this off.In my sociology class we went over cool and what is cool so i learned about cool hunters already. Then and now i still think what they do is pretty easy, they go around and see what people are into for the latest trend and then they give that information out. In the video we watched they would go to teenagers houses and pay them to ask them questions and see inside of their room of what they have and what kind of clothes they wear.