Selling cool Kyle Baker

In this article I was able to think of so many examples to when something is cool applies especially in advertising. When they began to talk about apple and how they portray the logo and Corp to be cool i thought about many commercials that were aired late last year. They began the commercials out by having Justin Long represent apple and an older man in a tux represesnt PC. Justin Long is a younger actor that appeals to the general population that apple wants to sell to. By him endorsing and representing apple in these scenario's it allows alot of college kids to think " Hey i want a mac" because often times in the commercial they make the PC look bad. I also agreed with what was said about how big sneakers used to come out every year and now they come out every season. With the use of multi modal advertising its allowing styles to be seen sooner which in turn leads to them fading quickly. I also thought it was funny how there are cool hunters because who decides who is cool? Especially with how society is constantly looking for the next cool thing. Often times i feel that cool is defined by what is going on in the world and who is the next big thing in entertainment. I couldn't imagine being a cool hunter because by the time you realized what society thought was going to be cool it might have already changed.