cool

I thought that this was a really interesting read. Being into in the world of fashion, and being a fashion design major I've always had I guess an "eye" for certain trends and upcoming styles. I'm not saying that I'm always right or that other's agree with me, but I would say I get it for the most part, which is why i'm making a career out of it. I thought that the job of a "coolhunter" sounds sweet, but it's not as easy a task as people who don't really have that ability may think. Predicting style trends can be very difficult and a brutal process. For a designer, if your next line is just slightly off from what is considered cool for that season, your career is done. Not to mention all the time, money and effort you just spent to launch that line is wasted. Baysie and DeeDee seem to really grasp the idea of "cool" and have the right knowledge and skills for their line of work. I thought that the hoodie article was a good example of how trends move and how without realizing it by wearing something as simple as a hoodie your participating in a trend that's been strewn across many different groups of people. I've been snowboarding for about five years now and I will often see people wearing hoodies on the slopes. It's crazy to think that that same clothing item snowboarders might often wear started from the Rocky movies, and has been involved in completely different groups; from laborers, to athletes, to their girlfriends, to gangs, to hip hop artists, then to snowboarders. That's how a lot of trends work though, they start off being used for a completely different purpose then over time get transformed to be a popular use for something else and this is a good example. Overall I enjoyed reading these articles, even though the whole idea may seem a bit ridiculous; they do explain, for the most part, how "cool" works.