Selling Cool

I thought this reading was interesting. However I would probably hate this Deedee person in real life. She seems obnoxious to me. I like that they know that "cool" has nothing to do with the product it has to do with the person. I think that what we see as cool is not really caring. People that we see as "cool" are usually off the trends they start once everyone else has caught on. When everyone does something it's not that cool anymore because we become accustomed to it. This makes it extremely weird that these people are looking to sell cool because you can't and they know that. I guess they're just making money off of the people that follow the trend, and those people aren't cool because they just eat up whatever is sold to them. There is a big difference in something that's popular and something that's cool.

There is so much behind the psychology of cool. For example, smoking. People don't want to think it's cool these days because it's so bad for you blah blah blah. But still when I watch the movie Good Fellas and see the scene with no words just Robert De Niro dragging on a cigarette I know it's damn cool. But even within the coolness of smoking there are things that are just uncool. Virginia slims, Camel No. 9's neither are at all cool. What's probably the coolest is Lucky Strikes or Kamel Reds, or any non filter cigarette because no one really smokes those.