selling cool

I liked how it started off. It brought things into my mind that i already had sense of but never really interpreted. Like cigarettes for instance. they are not cool they kill people but kids smoke at a young age still because of ideas they have in there head already. and also fast food places its like everything is a popularity contest just depends who likes what the best and who has the best ratings weather things will do good or not. I liked how they talked about fashion to. I found it interesting how they said a new shoe or something would come out yearly now they come out seasonally. the world has to keep up with what the trends of today are or they might go out of business. For example many girl took an interest in uggs which are very expensive. I have never heard of a coolhunter untill i read this. But i guess everyone has a job and theirs is to find and expand the trends of the world. they also stated that you have to be one to know one. so Im guessing you have to be cool to know what cool is. i guess this makes sense i mean i wouldn't want to take fashion tips from someone who doesn't no how to dress well them selves. lastly i liked how they talked about hoodies i am a big fan of them and they have grown. there are so many different types of hoodies out there. Cool is cool!