Selling Cool

Its pretty funny that they mention the "coolhunters" because my senior year in high school we actually watched a mini documentary on them and what exactly they do. I could never believe that corporate america actually paid these people to go out and find whats "cool". In reading this I dont exactly agree with what they say about the hoodie. I think they are putting to much thought into just what a hoodie really is. To me a hoodie is a sweatshirt with a hood attached to keep you warm. Not to say "your against the world" or that you're a person who does graffiti. And all these examples that they are listing pretty much describes the world. Any given person fits into one of these categories. Going back to the coolhunters, I think that may be a waste of money. You cant really predict "cool" or whats in style. Case in point would be Sillybandz. A simple bracelet made out of cheap rubber. All that was done was it was molded into different shapes, animals, letters, etc.

Who would have thought that in a million years that this product would have taken off in high schools and middle schools like it did. Now when you walk into a store and you see a pack of five Sillybandz they're six dollars. Same thing with Livestrong bands although those went to a good cause but still, who could have predicted that they took off like they did.